ReSight·it › Is my site outdated?
Is my website outdated? 8 signs, and how to check in five minutes
Most customers will judge your business by your website before they ever call. If it looks old or is hard to use on a phone, many simply move on to the next result. Here's how to tell.
Eight signs your website is outdated
- It's hard to read on a phone. You have to pinch and zoom, or the text runs off the screen. Most visitors now come from phones.
- There's no padlock in the address bar. Browsers mark sites without HTTPS as "Not secure", which puts people off.
- It takes more than a few seconds to load. Slow sites lose visitors before they see anything at all.
- The copyright year at the bottom is old. A footer saying 2015 makes people wonder if you're still in business.
- Your hours, prices or services are wrong. Usually because updating the site is a hassle, so nobody does it.
- You can't call with one tap. On a phone, your number should be a button, not text to copy.
- The photos are small or blurry. Today's screens are sharp, and old photos look worse on them than they used to.
- You don't know how to change it. If only a designer you haven't heard from in years can update it, it's stuck.
How to check your own site in five minutes
- Open your site on your phone, as a customer would
- Try to find your phone number, hours and address in under ten seconds
- Tap your phone number and see whether it starts a call
- Look for the padlock next to your address
- Scroll to the bottom and check the year
What fixing it usually involves
- Rebuilding the site so it works well on phones, keeping your text and photos
- Keeping the same web address and email
- Moving it to fast, secure hosting
- Making it easy to update, so it doesn't go out of date again
Questions
How often should a business website be updated?
The details, like hours, prices and photos, whenever they change. The design itself usually lasts several years, as long as it still works well on phones.
Will a new website help my Google ranking?
A fast, secure, phone-friendly site helps. Keeping the same web address and page addresses protects the ranking you already have.
Can I keep my design and just fix what's broken?
Yes. ReSight·it can move your site over looking exactly the same, with the problems fixed, or give it a fresh design. The price is the same.
Rather have it done for you?
ReSight·it builds and hosts modern, phone-friendly websites for small businesses, for $19 a month, with no setup fee and no contract. You see your new site first, and pay nothing until you approve it.
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